Rogue Beer
Rogue Beer's variety of flavors lends itself perfectly to creating a world full of the different brews inspired characters.
talking Tap Pulls
We would transform beer taps into the faces and likeness of the characters each brew is modeled after. As you pull each lever, the taps will sound off.
Web Series
To introduce the characters in the world of Rogue, there will be a mockumentary-style web series about brewing beer at the Rogue facilities. These characters include the owner of the brewery with a beard that beer can be wring out of, a zero-gravity astronaut, a zombie that only wants beer, William Shakespeare and Iron Chef Morimoto. The episodes will show slices of life within the Rogue Brewery.
Snapchat Filters
To incorporate the Rogue world into the target's world, there are Snapchat filters featuring a Zombie approaching in a threatening manner from behind only to sit and crack a beer. Another filter where an astronaut, still in zero gravity, floats down from the sky only to spill his beer (which isn’t in zero G).