Menu Madness

Every brand ever has done a bracket tournament during March Madness. But none had ever done it using Instagram’s new poll feature within stories. Because we gave users the ability to vote without leaving Instagram nearly everybody who saw the campaign voted. A pretty high turnout considering Menu Madness garnered over 30,000 total organic impressions.

And they say imitation is the sincerest form of flattery; McDonald’s had an incredibly similar campaign for the World Cup a few months after Menu Madness.