Creative Concerts

Rebrand

Creative Concerts is TNH's Student Advertising Agency's biggest client. As an associate creative director, I was tasked with taking what was a stale brand and making it fresh and exciting for a younger audience. However, our content had to "fit in" with what they already had as to not lose all sense of brand recognition. We created a new logo, tagline, merchandise and marketing strategy that is being implemented in the Fall of 2016.

Posters

While tasked with the redesign, I also directed a small team of designers to complete concert posters promoting every individual show Creative Concerts brought in.